Project:

Beach Buns Atlantis The Palm

Beach Buns at Atlantis The Palm is a retro-chic beachfront diner serving indulgent comfort food with playful design and high-energy vibes. It opened in 2020 following a full redesign by Bishop Design.

Located on the shores of Palm Jumeirah, Beach Buns is a bold reinterpretation of the classic American diner, infused with Dubai’s flair for spectacle. The venue was transformed by Paul Bishop and his team to attract foot traffic and social media buzz, replacing a previous F&B outlet that lacked appeal. The design blends vintage Americana with contemporary beach culture, using vibrant colors, neon signage, and cheeky branding to create a space that’s both nostalgic and Instagram-ready.

Key design features include:
– Oversized graphics and playful typography that echo 1950s diner aesthetics.
– Open-plan layout with indoor-outdoor flow, encouraging casual gatherings and beachside lounging.
– Custom lighting installations and bold color blocking to energize the space and enhance visual impact.

Menu highlights:
– Colossal cheese-injection burgers, loaded fries, and oversized sweet shakes.
– A cheeky, pun-filled menu that complements the venue’s irreverent tone.

Beach Buns is part of Atlantis The Palm’s broader strategy to diversify its dining portfolio with experiential, youth-friendly concepts. It sits alongside high-end venues like Nobu and Hakkasan, offering a more casual, high-volume alternative that still delivers on brand theatrics.

Status:

complete

Year of Completion:

2020

Location:

Dubai

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